LUCID

Software:
Adobe After Effects
Adobe Photoshop
Adobe Illustrator
Miro

Date:
3 November 2024
[6 Weeks]

A motion branding project designed around a start-up
music TV channel, self-created for the youth generations.

With almost no prior experience with After Effects or motion branding in general,
and only 6 weeks to complete, this project came as a great challenge and a welcome
opportunity to further my skills, and develop an interest in motion graphics.

The brief required the submission of three, 4-second idents and a portrait sting,
to be used between shows and on social media. Alongside this, I designed
a couple of slick logo animations to sell the brand identity.

Curated as a radical, alternative escape for music-heads and 80s wannabes,
this channel aims to encourage different and inspire creativity. A political detox
and escape from reality, Lucid (LCD) follows three main themes within its production
- Lead, Change and Dream; each of these are reflected within it’s three main idents.

THE FINAL REEL

(With Sound Design)

THE IDENTS

(Lead + Change + Dream)

03.11.24 LCD TV

03.11.24
LCD TV